Bitcoin is a new kind of hard asset. It is money that is designed to become more valuable over time, because the total available amount is fixed.
Bitcoin offers a potent compliment to an existing group savings plan and an opportunity for employees to diversify their employer sponsored savings into an asset that is not correlated to traditional investments available inside RRSPs and Pensions
Do you have a team member or key recruit interested in receiving full or partial compensation in bitcoin?
We can help facilitate bitcoin compensation as a percentage of salary up to 100%.
This idea will seem crazy until the moment a top candidate request this accommodation during the final stages of recruitment
Looking for something to make your employee benefits offering stand out as unique?
Want to show the marketplace your organization is committed to being cutting edge and unique?
Build a bitcoin savings plan into your total rewards strategy. Bitcoin benefits can fit into an existing compensation and benefits strategy in a number of different ways.
Bitcoin offers an innovative solution to the problem of inflation by allowing its holders to store their wealth in a currency that is finite and can never be diluted. Inflation tends to be observed through rising prices, but is better thought of as the loss of purchasing power. As our currency loses purchasing power over time, prices rise.
Why does our currency lose purchasing power? The short answer to that question is that currencies constantly expand in supply by design. Over time that expansion causes people to store wealth in things other than money. As that monetary premium drains out of the currency into things like real estate and stocks, the prices of those assets rise. The currency continues to expand and the cycle continues.
Having a currency that can never expand is a strange concept for most people new to bitcoin to understand because it is simply so foreign to the way we are used to money working.
If the available supply of a money can never expand, then it too can attract the monetary premium from other currencies the same way real estate does. This is why the price of bitcoin rises over time, because more money can come into the ecosystem, but there will never be more than 21,000,000 bitcoin.
As bitcoin accumulates more capital over time, the price rises because the total number of units is fixed. Put another way, there is a finite amount of bitcoin and an infinite amount of currency globally available to chase it.
We are very early in terms of the number of people in the entire world who understand bitcoin. That's ok! Viral ideas catch on fast once a threshold number of people get on board. The problem of loss of purchasing power is something most Canadians are facing and it is only a matter of time until more people start to understand how bitcoin can help them protect some other monetary energy.
Employers will need to adapt to the conditions of the hiring market to remain competitive in attracting and retaining top talent. Bitcoin will become a key part of compensation and rewards this decade.
Bitcoins novelty in terms of how few employers today view it as a core offering can often create the impression bitcoin should be a niche component of a rewards strategy. In our opinion, bitcoin is already today the single most important benefit an employer can extend to their staff.
We believe bitcoin to be entering an extended period of favorable market conditions due to the likelihood of prolonged higher inflation. Bitcoin is a near universally accessible product globally and many countries are struggling with inflation much more severe than Canada.
A nation state, El Salvador has adopted bitcoin as legal tender, and several others are considering it. Publicly traded companies like Microstrategies (MSTR) hold bitcoin as an asset on their corporate balance sheets.
In 2023 at least 5 different Exchange Traded Fund applications have been filed in the United States. Many believe an approved ETF in the USA will be the signal that bitcoin has achieved regulatory clarity and usher in a wave of institutional adoption.
By any measurement bitcoin has been the best performing asset during the time it has existed. In 2021 bitcoin became the fastest asset to ever achieve a 1 trillion USD market capitalization.
Over the last 10 years bitcoin has delivered a compound annual return of 73.32%.
While some choose to own bitcoin based on the speculation that the price will be higher in the future, many others around the world are choosing to own it to use it in their daily lives. Parts of Africa, Central America, and Southeast Asia are all seeing dramatic uptake of bitcoin being used transactionally. This is often in places where inflation is much more severe and access to traditional banking is less common.
Bitcoin has value as both a rare commodity- a store of value, and a medium of exchange- a spendable money.
Often with bitcoin outsiders confuse appreciation with opportunity. Because the price of bitcoin has already increased meteorically many have the mistaken opinion that the opportunity has passed. Today bitcoin is much smaller in terms of total market capitalization than many of the worlds largest companies including Apple and Google. Comparing it to other commodities, bitcoin is roughly 20x smaller than gold today.
The number of users being added to the network today is larger than the internet in 2001. Between 2001-2005 the internet went from 100 million users to over 1 billion. Bitcoin is on track to hit that same milestone in the next few years.
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