Thinking about adding Bitcoin to your company's treasury? You're not alone. Businesses around the world are beginning to explore what it means to store value in a way that aligns with their mission, culture, and long-term vision. This guide isn't legal or financial advice, but it is a helpful starting point to understand the key considerations and steps involved.
To successfully integrate Bitcoin into your business, you need your team on board. Why? Because Bitcoin isn't just a financial asset—it represents values like sovereignty, transparency, and resilience. These values can deeply resonate with your employees if presented clearly.
If you're stacking Bitcoin to protect your profits, ask: shouldn't your staff benefit too? Whether it's through education, optional Bitcoin-based compensation, or performance incentives, sharing Bitcoin with your team can realign company culture, boost morale, and attract like-minded talent. At Block Rewards, we specialize in helping businesses build this alignment. We've seen firsthand how impactful it is when teams understand *why* the company is investing in Bitcoin.
Once you've decided to build a Bitcoin treasury, the next step is acquisition. There are plenty of providers—trading desks, OTC desks, and exchanges—each with different fee structures, security protocols, and customer service levels. We recommend choosing a Bitcoin-only provider who aligns with your long-term vision. Our preferred partner for Canada, Europe and Mexico is Bull Bitcoin, a reliable option for businesses seeking simplicity and transparency.
Another route is to accept Bitcoin directly by using a point of sale option that accepts Bitcoin (for example, Square) and marketing that by joining BTCMap if you’re a brick-and-mortar business or Bitcoin Accepted if you’re online. This lets you earn Bitcoin through your products or services, while signaling your values to customers and expanding your brand reach. It's a marketing strategy and treasury strategy rolled into one.
Acquiring Bitcoin is only half the story—the other half is securing it. Will you leave it on the platform you bought it from, or will you take custody into your own hands? Custody choices range from exchanges and custodial wallets to multisig solutions and cold storage. The Bitcoin Advisor has a great resource on the options here.
Each option comes with tradeoffs in control, risk, and complexity. For most companies, working with an experienced partner is key. You want to ensure your treasury is protected without compromising accessibility or compliance. Choose a setup that aligns with your internal controls and long-term goals.
Bitcoin is taxed differently from cash in many jurisdictions. Bitcoin can commonly be acquired and held free of taxes, but capital gains taxes may apply when you sell Bitcoin or use it to pay employees. Still, regulations vary, and the accounting rules around digital assets are evolving.
If you plan to compensate employees in Bitcoin, they will benefit from understanding their personal tax implications. Training can go a long way toward reducing confusion and building confidence – the kind of training and education a partner like Block Rewards offers. As for the company - work with a tax advisor who understands Bitcoin and ensure your reporting is rock-solid from the beginning from a corporate standpoint. In Canada, this might look like someone like a firm like nmbrly, headed by Jon Tellis, a CPA who counsels on Bitcoin for high-net worth individuals and families. In the United States, there is Satoshi Pacioli.
When and how you share your Bitcoin journey matters. Announcing that your company is stacking Bitcoin can position you as a forward-thinking brand and attract media attention, investors, and talent. The same goes for sharing news about Bitcoin-based compensation or payment acceptance.
These announcements can be powerful moments that amplify your mission. But timing and messaging are key. Consider your audience and goals before going public—and be ready for questions. Transparency and education go hand in hand.
Building a Bitcoin treasury can feel like a lonely road—but it doesn't have to be. From one-person startups to Fortune 500 companies, a growing number of businesses are asking the same questions you are.
Conferences like Bitcoin for Corporations and other Bitcoin-focused events often feature workshops and networking for treasury-focused business leaders. These are great places to find inspiration, advice, and community.
Starting a Bitcoin treasury isn't just about diversifying your assets. It's about reshaping how your company thinks about money, value, and alignment. It's a journey that involves education, collaboration, and courageous first steps.
At Block Rewards, we're here to help. From onboarding your team to building a culture of shared ownership, we make Bitcoin make sense—so you and your people can focus on what truly matters.